HEMOCRAFT Microsite

Hemophilia is a genetic disease that starts affecting kids when they’re young. Pfizer helps patients cope with the disease throughout their entire life. They specifically wanted to target children since that’s when patients need the most education. To do that, they created a version of the ever-popular game, Minecraft, called HEMOCRAFT. We helped them get this initiative out there through a microsite and a leave behind for both Healthcare Providers and patients.